In recent years, the sales area of the pharmaceutical sector
has undergone a dramatic transformation. Drug reps have been replaced by new, complex sales roles, such as the MSL, market access and institutional relations managers, hospital account managers, key account managers, and so on.…

These new positions require different skillsets:


  • Digital literacy
  • Sharper strategic focus
  • Sales by value
  • Price management
  • The ability to talk to multiple interlocutors
  • Greater mastery of complex decision-making processes
Achiever has created training programmes specifically for the pharmaceutical industry. We are currently working on the digital footprint of sales teams with the following programmes: